Pre-GA products and features might have limited support, and changes to pre-GA products andįeatures might not be compatible with other pre-GA versions. This product or feature is covered by the Save money with our transparent approach to pricing Rapid Assessment & Migration Program (RAMP) Talk to your LiveRamp representative if you're interested in implementing one of these integrations.Migrate from PaaS: Cloud Foundry, OpenshiftĬOVID-19 Solutions for the Healthcare Industry
GOOGLE ADS PREFERENCE MANAGER OFFLINE
The Campaign Manager Offline Conversions API enables Google DV360 customers to understand the ROI of their DV360-managed advertising campaigns across online and offline purchase channels in one place. Ad exposure data does not leave the Google platform. These reports provide advertisers with aggregated and anonymized conversion data that allows them to understand the value of their Google Ads campaigns. Google matches the customer information tied to your conversion data with Google user information to create conversion reports in Google Ads. With LiveRamp’s Google Store Sales Direct (GSSD) integration with Google Ads, LiveRamp can import your offline conversion data directly into Google Ads (rather than you having to put a third-party tracking tag on your site).
LiveRamp offers two Google measurement integrations. Contact your account team if you’re interested in using Data Append.Īfter you've run a Google campaign, you're probably going to want to measure the effectiveness of that campaign. RampID-based segments can also be used to deliver via Data Append, as long as they are based on offline, first-party data. LiveRamp's graph knows that is also associated with the email The Data Append integration will include in the Data Append delivery, giving Google additional identifiers to match on.ĭata Append only sends additional hashed emails and no other PII touch points are appended. With Data Append, LiveRamp takes the input identifiers for a segment and looks for additional identifiers belonging to the same individual to send that Google might be able to match on.įor example, a segment might contain an identifier such as that is being sent through the default Direct to Platform integration. For information on performing the necessary mapping of your LiveRamp account ID to your Google account, see " Providing LiveRamp Access for a Google Customer Match Destination Account" below.ĭata Append is an add-on feature for our Google Customer Match integrations (both the “Google Customer Match - Data Append” integration and the “Google Customer Match - DV360 - Data Append” integration) that leverages LiveRamp’s Identity Graph in addition to our baseline Direct to Platform (PII Passthrough) integration with Google Customer Match. See the table below for a list of the destination account integrations available for Google Customer Match. See the " Data Append for Google Customer Match" section below for more information about this option. However, we can also use Data Append to increase your match rate within Google Customer Match by leveraging our Identity Graph to add additional emails to your uploaded data. For more information, see " Build a Data Marketplace-Filtered Segment for GCM". Google does not allow the use of third-party data for targeting, but will allow targeting with first-party segments that have been filtered with third-party data, such as Data Marketplace data. If you're a Customer Profiles customer, you can use Data Marketplace segments to filter your first-party, PII-based data and then distribute those segments to GCM. Contact your LiveRamp account team for more information. The Direct to Platform integration is also available in Mexico and Canada.
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